Have you ever wondered why do you need to use Google Adwords?
Well, the reason it is so effective is that 71 percent of the total market share is owned by Google. Utilizing Google AdWords is one of the most efficient ways to reach your target market.
If you haven’t used Google AdWords before, or if you’re wondering why it is worth a try, then this post is for you. Here are seven reasons you should invest in Google AdWords.
1. Google Ads is measurable
When you use Google AdWords, you’ll know precisely how your ads are performing, at any given time. Unlike your marketing efforts that are done offline, you’ll be able to figure out how many people have seen your ads, clicked to visit your site, or want to call you.
You’ll also know exactly the number of sales your site has received directly from these ads.
In this kind of advertising, you’ll be able to drive more than just clicks. You’ll be able to drive more prospects in your site via qualified, new website traffic. As a result, this boosts your site’s foot traffic, calls, profits, and sales.
2. Google Ads is cost-effective
Google AdWords is especially beneficial for small businesses with limited budget.
But even if you have a large marketing budget, chances are, you don’t want to risk a lot of cash on your end just to try out a new marketing channel.
Google AdWords has no minimum monthly ad spend or investment. Therefore, the risks are low as compared to other ad options that have bigger upfront costs.
However, it is important to know that some keywords are more expensive than others. So if you want to be realistic with your budget in the type of industry that you’re competing in, then Google AdWords is a more excellent, cost-effective option.
3. Google Ads gives fast results
Google Ads requires a lot less effort to maintain than SEO. You’ll receive reports that are easy to understand, and you’ll immediately get results from your campaign the moment that it goes live.
The dashboard will give you all the information that you need, will relate to your campaigns such as that total number of ads that were clicked, the keywords that were entered by users on your site, the cost of those clicks, and so much more.
All in all, Google AdWords is a transparent system that’s easy enough to use and to navigate.
4. Google Ads leads to a great ROI
In Google AdWords, you have the option to pay only if a user clicks on your ad. Meaning, you’ll be paying only if someone is interested in what you have to say.
Also, those users who are interested in your products and services are more likely to convert into customers.
That way, you’re not paying for people that are uninterested in your ads. This leads to an excellent return on investment over time.
5. Google Ads reaches more leads and customers
Through Google AdWords, you can focus on the people who are actually looking for what you have to offer.
As posted on VoyMedia AdWords Agency in NY, “The first step to success on AdWords is to understand where your ideal customers come from. Then you have to target the person with your ads and keywords.”
The ad that you can come up with can include your products and services, which means you can keep on refining your searches so that these people who want to purchase your products and services are led to your site.
6. Google Ads features RLSA
AdWords has an amazing feature called RLSA or Remarketing Lists for Search Ads which is especially valuable if you’re a small business with a limited marketing budget.
RLSAs allow you to target users that are already familiar with your brand. Most likely, these are people who have visited your site and received a cookie. The same thing for users who are searching using the keywords that you’re bidding on. These are people who are more than willing to buy.
As a result, your ads will cost you less, and there will be more conversions on your end.
7. Google Ads can boost your brand
Aside from boosting your site’s traffic, clicks, and conversions, AdWords are also an effective way to let people know more about your brand.
Google even conducted a study with Ipsos with 12 verticals, everything from automobiles to retail to verify this. Results show that search ads improve top-of-mind awareness at an average of 6.6 percent.
Also, when it comes to SEO, your rank will depend on the total number of brand name searches, as well as its variations. That’s another good reason your goal should be to boost brand awareness through display ads and search.
Over to You
Google AdWords is a powerful tool that you can use for advertising for your business. Once you pay attention to the entire set-up, tracking, and overall management of your account, it can bring you excellent ROI and sales for your business.