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How to Choose the Right Tech Stack for Mobile App Development?

Mobile App Development

50% of the startups fail in their first 4 years and not addressing market needs is one of the most common reasons behind their failure. Mobile application development is the need of the hour of almost all kinds of startups. With the help of mobile applications, your potential customers can access your services with just a finger tap. But, mobile app development is not an easy mission.

Bringing a mobile app idea to execution, engaging your potential customers to your mobile app, and driving a good profit can never be an easy task for many businesses. In maximum cases, mobile app developers enjoy creating challenging applications in order to lure their tech-savvy generation and can easily prove their technical mettle, but often their goods and services backfire owing to poor choice of technology stack. 

After considering the fact that competition in the mobile app development market is surging like never before, placing a buggy or off-putting application offering based on old and outdated technology stack is really a bad idea- it can also tarnish your reputation and divert your profit to your competitors in the industry.

In order to rein hurting your brand value and offer bigger than ordinary experiences to your potential customers, it is a must to vet carefully and select the best stack for technology for the smartphone app development. Your decision will help you streamline a mobile application with the right back-end and front-end, alongside looping the desired aspects of efficiency, robustness, and security.

Why Should You Choose the Best Technology Stack for Your Mobile App Development Project

There are a plethora of elements that depend on the selection of the right technical stack for mobile application development. The likelihood that your mobile application will be robust or will be able to expand on various versions of their operating system, is totally dependent on the combination of technology you select to develop.

Any wrong decision, not calculated with regard to selecting anything but the best technology stack for mobile applications, can adversely affect its performance and future growth prospects. While these are the problems that are attached to a deeper level, which you will only encounter when you are involved in the development of mobile applications, there are a plethora of first-level issues associated with the wrong selection of the smartphone application technology stack as well.

Since you now know what the mobile app development technology stack is and why it is crucial to know the technology stack, let us get to the section where we can look at the technology stack that helps you create scalable, innovative, and feature packed mobile apps from the factories of any skilled application development company and their development field.


When it comes to Android app development, the Java programming language is bound to top the list. It is an Open Source Object Oriented Programming language that comes with a grand bunch of tools and libraries that makes it easy to create top grade mobile apps. Here are some of the reasons reasons why Java programming language is beloved tech to craft Android mobile apps:

  • Vast set of core features
  • Highly secured (gets executed outside the JVM)
  • Automatic memory management
  • Portable and scalable
  • Accelerated assembly within Gradle
  • Multi-threading capability
  • Faster build process
  • Huge open source support ecosystem

A hard-to-miss downfall with Java programming language is the fact that it’s sometimes slow and eats up memory in a significant manner. However, overall the programming language is much-loved for its scalability, robustness, and ability to create complex mobile applications.


While being compared with Java, Kotlin is fairly new app development technology, making a worldwide appearance in the year 2011. This app development programming language can be deemed as a perfect solution that blends power and simplicity, and is supported by JetBrains, with a plethora of third-party contributors.


Along with being a popular object oriented programming language, Kotlin creates an exceptional choice for functional application programming by supporting various high end functions and lambadas. In addition to this, it makes Android mobile app development easier by speeding up various day-to-day tasks of development.

Nowadays, Kotlin is emerging as a go- to option in order to enable mixed-language projects. Here are some of the top benefits of using this as an alternative to Java-

  • Language is concise and safer
  • Open source
  • Extension functions
  • Supports full Java interoperability
  • Lazy-loading feature
  • Multi-platform
  • Helps to reduce bugs and errors in the code
  • Active community

You can also expect more growth of Kotlin programming in this coming years!

iOS Tech Stack

Swift and Objective C- these are two languages rules for iOS mobile app development. Highly sought-after toolsets for creating iOS based mobile apps are JetBrains’ AppCode and Apple’s Xcode.

Objective C

Based on the C programming language, Objective C is a High-Level Language (HLL) that was used for creating iOS based mobile apps before the inception of the Swift technology. Created in the mid-1980s by Stepstone, this is a superset of the C language and is widely chosen by several mobile app development companies in India and rest of the world to write mobile apps for Mac, iPhone, Apple watch, iPad, and more similar devices. The prominent reasons for picking Objective C for iOS app development includes-

  • Easy and better use of private APIs
  • Highly approved, thoroughly tested programming language
  • Compatibility with C++
  • Expressive message syntax
  • Massive community support
  • Plenty of third-party libraries
  • Simplicity & access to various Apple technologies

Still, Objective C is fairly popular but after the Swift arrival, the dynamics are changing rapidly. However, for creating complex products, this programming language is still ruling the app development world. As long as Apple is favoring Objective C, there’ll always be a market for this programming language.


Swift is a multi-paradigm open source iOS mobile app development language, which is widely used for creating top-performing OS X and iOS apps. This young-age technology is becoming most popular and top rated technologies among iOS mobile app developers. According to the Stack Overflow’s 2018 survey, it is suggested that Swift is getting a lot of preferences from the professional developer community-

Here are some of the reasons why Swift programming language is ‘trending’ and getting major limelight nowadays-

  • Modern and feature-rich programming language
  • Operates faster- better performance
  • Easy code readability and maintenance
  • Safe and less prone to errors
  • Compatible with Objective C
  • Multi-device support
  • Dynamic libraries
  • Active community support

Many application development companies are planning to hire dedicated Swift developers in order to deploy and design the best iOS based software products. It is possible that this programming language can soon reach the top of the mobile app development charts.

Hybrid Mobile App Development

Hybrid mobile apps are crafted in order to ensure the speed of web app development and achieve the UX of a native mobile application. All these mobile apps are created by using a set of standard web app development technologies like HTML, JavaScript, and CSS and hosted inside a native mobile app which utilises the WebView of a mobile app development platform.

That being said, let us now discuss about some of the most frequently used hybrid app development frameworks in order to fuel the development process- Apache Cordova & Adobe PhoneGap, Sencha Touch 2, and Ionic.

Adobe PhoneGap & Apache Cordova

Adobe PhoneGap & Apache Cordova is a web-based hybrid mobile app development framework which is widely used to create cross-platform mobile applications using hyper text markup language. As a matter of fact, this framework offers the main strength to the PhoneGap; which happens to be a perfect distribution of Apache Cordova. In addition to this, it can also be used to create mobile applications that are native to Android, iOS, and Windows by using a combination of web app development technologies. It lets website designers to create develop a mobile app by creating use of the properties of the local gadget assets.

Sencha Touch 2

Sencha Touch 2 is one of the most efficient and popular hybrid mobile development frameworks that blends the features of multiple mobile app development technologies such as JavaScript, HTML, and ExtJS. This framework is an ideal choice to create dynamic mobile apps that work on iOS, Android, BlackBerry, Kindle Fire, and many more. In addition to this, if anyone wants to roll out a complex hybrid mobile application with an interactive user interface as that of a native mobile app, Sencha Touch 2 is the ultimate option!


Ionic is an Angular-based hybrid mobile app development framework that empowers mobile app developers to create versatile and powerful mobile applications boasting a unified feel and look. As your know that around 47% of users expect their web or mobile app to load in 2 seconds or less and Ionic can help you in that way due to its optimized coding and high performance. It is an open source framework and 100% free, and a fitment to design basic native like functionalities for a mobile app in order to run on different operating systems and devices. Just design a mobile application once, and deploy across different iOS, Android, and Windows devices. The key benefits of using this framework comprise- 

  • Supports rich and robust development
  • Rapid mobile app development- no need of coding everything from scratch
  • Mainly created in CSS, HTML, and JS, which are familiar languages
  • Several ready-made plugins
  • AngularJS compatible
  • Engaged community

Another aspect is the fact that the mobile app development cost as well as maintenance with the Ionic app development is less when compared to Android development and native iOS mobile app development.

Let’s talks about the cross-platform mobile application development which is an intermediate programming language, such as JavaScript which is widely used for such kind of development which is not native to the operating system of devices. This opens up various ways to share a common code (around 80% to 90%) across different targeted platforms, thus saving the overall efforts, development time, and costs. There are two technologies, Xamarin and React Native that are largely used to mimic the functionality of native mobile apps, learn about them here-

React Native

Created by mobile app developers at Facebook, this is a wildly popular Open source javascript framework, much loved for building exciting mobile applications that are supportable by both iOS and Android. This new-gen React technology makes it easier to create a class user interface and provide a seamless user experience to the end users, which altogether contributes to boosting brand value and driving profits.

There are a plethora of reasons to hire React native Developer for your cross-platform mobile app development, but top-most perks can be listed here-

  • Cross-platform compatibility
  • High performing apps- as fast as native
  • cost-effective and faster mobile app development
  • Third-party plugin compatibility
  • Live reload feature
  • Highly responsive and fluid user interface

Behemoth brands such as Bloomberg, Walmart, Instagram, Facebook, etc, use React Native

Mobile app development for better development environment.


Xamarin is one of the top rated technology stacks which is being used for the development of native cross-platform mobile applications. Xamarin app developers can write code in languages like .Net Framework and C. Once the code is in place, it’s compiled with the native Android UI or iOS UI. Here are the top advantages that whirl around Xamarin mobile app development:

  • TestCloud to test mobile apps automatically
  • Allows to utilise MVVVM or MVC design patterns
  • Native user interface
  • Productive code & high performing
  • Supports iOS, Android, and Windows platforms
  • Shared app logic
  • Fewer bugs
  • Vast community support
  • Xamarin component store

Xamarin is now emerging as one of the major players of cross-platform app development services. This framework is best-suited for those app developers who are fond of Microsoft technologies and products.

Let’s Sum Up:

We can say that among aforesaid and other trending mobile app development technologies, you should select only those technologies that best-aligns with the vision and needs of your project. Your informed decision will help you hit the right bag and enjoy a dominating and successful presence in this online world. There are many companies from where you can hire mobile app developer who work on these latest technologies to provide your the best app development solutions as per your requirements.

Google My Business: The Ultimate Local SEO Tool


It is no secret that consumers are looking for relevant products or services on search engines all the time. All businesses are competing for limited space on search engines’ first pages which is why you should include local SEO in your SEO strategy. Local SEO ensures that the people nearest to your business are able to find your business. Google My Business is the tool you should be using to improve your local SEO. But what is Google My Business, and how can you use it in your local SEO? We answer these and many more questions below.

Google My Business (GMB)

GMB is a free tool from Google that lets businesses manage how they appear on the search engine. It lets businesses add their names, hours, location and images so that this information appears across Google search and maps. This tool also lets businesses receive, monitor and reply to customer reviews. In this way, GMB lets businesses know where their customers are, and how they are looking for them.

Getting Started with Google My Business

To get started with this tool, you can register your business on there. You will need a Google account. If you are doing this yourself, go to the Google My Business page and click on “Start Now”. You will be prompted to enter your business name and then your business address. After that, it is important to tell Google that you deliver goods and services to your customers. If you choose not to show your location, you can choose to hide it here. Finally, choose your delivery radius.

Once these steps are done, choose a business category as accurately as possible, add your business’s phone or mobile numbers, and then choose a verification option.

The Verification Process

There are several ways to verify your business on GMB. These include:

  • By Phone – Google will send you a verification code to the phone you added as your business phone number. Check that your phone number is recorded correctly on Google before starting his process.
  • Postcard – After ensuring that your business address is correct, tell Google to send you “Mail”. They will do so and it should arrive in 5 days. Enter the five-digit verification code you receive into GMB’s page.
  • Email – Google will send you an email with a verification link. Click on it to verify your business.
  • Instant verification – This one is for those who have verified their businesses using Google Search Console. Try to verify your business using the same Google account you used to sign up for Google Search Console.
  • Bulk Verification – Those who have more than 10 business locations should use this method. Here, you will need to fill out a form with all the details of your business and everyone who will be using your Google account.

Once you have verified your business, it is time to start optimizing. Add all the details that are needed, checking to ensure that they are correct each time. Remember to add photos as they work really well to enhance your listing.

GMB is a great tool, but it’s not the only thing you’ll need to boost your company’s SEO. If you don’t know much about search engine optimization, contact an SEO company in Bangkok. They’ll be able to handle it all while you get on with running your business. 

Google My Business has the potential to improve how much local business you do. Customers in your immediate locality will be able to find you easily with the help of this great tool.

Optimizing Your Website for Voice Search: Getting Ready for 2020

Optimizing your Website for Voice Search Getting Ready for 2020

Voice search is no longer an unfamiliar term in SEO nowadays. It has gained mileage in the past couple of years. A few webmasters along with a number of digital marketing and employer branding agencies have already started optimizing their website(s) for voice search while many still thrive to find the answer to the question – “How to optimize a website for voice search?”.

Well, I’ll answer this question in the coming post. But before making a move, let us have a quick glimpse of some facts about voice search that might stun you.

Google claims that 55% of teens and 41% of adults have started using voice search to search their queries. At present, voice search has grown to 35x as compared to 2008. There are over 33-million voice-first devices in circulation. Voice search is one of the hottest SEO trends of 2019. Sundar Pichai, CEO of Google has also announced that one-fifth of Google queries are voice searches.

All these facts contribute to the declaration that Voice Search is here to stay forever and there would be a continuous growth in a number of users using voice search to search their queries on search engines. Apart from this, voice search will remain in trends in coming years and will continue to dominate the search results. A website optimized for voice search might rank higher in the SERP as it will cater to the specific queries of the users.

Talking about SEO in Voice Search

SEO in voice search sounds to be really interesting. Searching with voice is bit different from typing a query. Voice search has significantly changed how people search, what they search and when they search. This is going to impact SEO to a large extent.

The searches will become longer and more conversational. What does ‘more conversational” mean here?

For example: you want to make Mexican chicken at home. What will you type to get its recipe? It would be really short keyword such as “make Mexican Chicken at home”, “Mexican Chicken recipe” or something of this sort.

But when you are speaking you will search for the longer phrases like “how do I make Mexican Chicken at home”.

This will have a huge impact on how webmasters do keyword research and on-page SEO.

Voice has also changed where people search. Google has reported that the searches for “_____ near me” have increased by 150% in last few years and these searches are done at unexpected places (gyms, urinals, buses and other odd places).

Also, Google is cleverly changing the algorithm of search engines to answer questions. The SERP features like Featured Snippets and Knowledge Graph have resulted in downfall of clicks by 37%. You don’t have to visit a site to get the answer.

Google uses same answer focused technology to provide voice search results. A few years ago, you have scroll through 10 different links to find calories in a potato, but now, Google will read through featured snippets and will answer your query at a go.

So, what does this change means to SEO analysts and Content creators?

The content of a site must give direct answers to the queries of people as most of my websites giving direct answers to people’s queries have already started ranking higher.

Keyword Research for Voice

Voice searches are conversational and natural as compared to text-based searches. People tend to speak what they are looking for rather than writing it as text.

This means that robotic keywords like ‘paleo’, ‘diet’ and ‘athlete’ are slowly getting replaced with phrases like ‘how do I follow a paleo diet if I am an athlete’.

You need to keep this fact in mind while your evaluation for the keywords. You might look for the keywords with high search volume, CPC and seasonal trends. But voice search has made it easy to figure out the conversational keywords.

According to the trends, natural sounding keyword will get a big boost in search volume with the growth of voice search. If the keyword sounds robotic, expect fewer people to search for a specific term in coming years.

You should not avoid using insanely longer keywords as voice search has changed the entire game. To stay in the game, you need to utilize the true potential of these long tail keywords to the fullest.

Optimize Your Content for Voice Search Results

According to Backlinko, an average voice search answer is around 29 words long. This is why it becomes critical for your content to answer the user queries in less than 30 words. Though, it doesn’t make sense to write a 30-word blog post, so the best thing to do is making a FAQ page.

As question-based keywords are on a rise, FAQ page will help you get a boost on search results.

For example: If you are searching for a query “How auto insurance claims work”, the answer will come from an FAQ section of a webpage of from featured snippets.

This means, you need to optimize for your featured snippets as well as 40% of voice search answers come from featured snippets.

Also keep in mind that featured snippet is important for Alexa and Google Home search results. These devices only give you one answer and if you are not ranking for featured snippets, you will be totally invisible on these devices.

Embed long tail keywords in your content as voice searches are generally long than keyword searches. But this doesn’t mean that you create 1000 pages for 1000 different voice search keywords. You can create a few posts revolving around specific long tail keywords that you wish to target and can embed multiple long tail keywords in a single post.

You will be amazed to know that Google also pulls answer from a page if the answer makes small section of the content. This means you should start writing small paragraphs like me.

Embed a lot of long tail keywords in your content to rank higher for voice search queries.

Other strategies to optimize for voice search can be:

•             Including filler word in the content such as articles, prepositions and conjunctions. This will make your page rank higher for voice search.

•             Most of the voice search results are well written at a 9th grade reading level. You should do the same and avoid using fancy words or jargons.

•             Ensure that your site’s pages are loading faster, especially those which are ranking higher.

•             Write longer content as it always has a sweet spot in Google’s search algorithm. Ensure that the content is around 1500 words longer and have long tail keywords.

The Bottom Line

Voice search will increase with time. As the technology is advancing, more people are getting quipped with voice-first devices. It is also impacting the search on the internet. According to a report by Brandemix, 50% of the internet searches will be through voice by 2020.

So, what are you waiting for? It is the high time to think and optimize your website for voice search. You have gone through the facts, you know how to optimize for voice search, and you know why you should start optimizing your site for voice search from now. Start with a plan from today.

How To Protect Your Business From Illegal Reviews

How To Protect Your Business From Illegal Reviews

The Internet can be a very useful tool for businesses if it used correctly. While it provides companies with a channel of communication to connect with customers, it’s also far too easy for false information to be spread by those with an ax to grind. This could be a serious problem, as more than 90 percent of those ages 18 to 34 say they trust Internet review sites as much as personal recommendations. 

Companies today have to be conscious of how online reviews can affect their reputation and what they can do about them. This includes understanding whether or not removing reviews may be possible. In most cases, there’s little you can do about them unless they violate the site’s terms of service in some way. Businesses should also be aware that if you are facing an excess of negative online reviews, legal action probably won’t save you because most of these comments are protected by the commenters’ First Amendment rights. 

Even if you feel there is nothing you can do against the rage of disappointed customers and their keyboards, there are a few different courses of action to take. Knowing how to recognize fake posts and accounts can help you plead your case to the website that hosts them and possibly even have them removed. There also are various approaches you can use to turn these negatives into positives for your business. The accompanying guide contains some vital information to help you protect your business. 

Why Employee Wellness Matters and How to Invest in It


Just like you invest capital in maintaining and updating your machineries and equipment, a similar approach is essential to keep your workforce happy and productive.

However, it’s also true that with the increased costs of hiring and the rising employee benefits costs, the outlook doesn’t look encouraging for employers.

So, what can be done about it? One relatively low-cost and an impactful option that you can consider to boost employee motivation, improve engagement, and to recruit top talent is to adopt an employee wellness program.

On that note, let us provide you with some clarity on why it’s important for employers to pay attention to the employee wellness program. Also, take a look at how to implement these programs for the employees within your organisation.

4 reasons why employee wellness is significant

  • Encourage healthy lifestyle choices

It’s evident from the plethora of diet and exercise trends that people are becoming more health-conscious these days. However, with work stress looming over their heads, it can be difficult to find the time to make wellness a priority.

A corporate wellness program offers the employees with the resources to eliminate stress, as well as to emphasise on personal development. A wellness program also presents an opportunity to strive for their goals – a habit that may ultimately benefit professional performance.

  • Promote workplace flexibility

The concept workplace flexibility is nothing new, but surprisingly there are many businesses that have not embraced it, or have only embraced it in theory.

Employees from different generations may not place the same level of importance on workplace flexibility. However, employees at any stage of their lives value flexible work arrangements, and believe that having flexible options for work contributes to their happiness.

  • Increase job satisfaction

Employees in an organisation tend to be most productive when they are happy and healthy. The physical and mental health of the employees is connected with the performance of your organisation. This makes it imperative to offer solutions and resources that make them feel their best.

Additionally, studies have shown that organisations with corporate wellness witness a considerable boost in morale and productivity among their employees. The basic aspects of workplace flexibility include allowing employees to choose their own schedules or where they choose to work. Employers should also consider extending their flexibility regarding how the work is completed — in other words, reassessing the existing processes and implementing new technologies.

  • Minimise the expenses on healthcare 

Limiting health insurance expenses has become a leading priority for most companies. While it may seem that creating a corporate wellness program will elevate expenses, a successful one will actually do the contrary.

Offering a wellness program presents the scope to educate your employees on the benefits of healthy behaviours. This can result in a decrease in the use of healthcare benefits, and ultimately lower healthcare costs”, suggests Joshua Rutherford, an expert on book report writing from Allessaywriter.

Investing in and implementing an employee wellness program

Irrespective of the type of program you plan to implement or invest on, here are some tips to ponder over before you take the final call. 

  • Customise the wellness program

The most vital thing to know when creating your employee wellness program is that you can’t take a one-size-fits-all approach. The wellness program should be designed according to the requirements of your employees. So, you need to ask them what they’re interested in. 

In this case, you may also be required to adjust your thought process. You should stop perceiving employee wellness as an expense, and approach it as an investment.

  • Onboard a nutritionist

It’s rather common for most employees to indulge in unhealthy snacking and quick bites. This is often due to pressing deadlines at work. In this case, simply providing healthy meals isn’t adequate. You have to guide employees in the right direction, and that’s only possible with a nutritionist’s intervention.

Let your employees understand their body, and have a personalised nutrition plan to suit the unique dietary needs that can translate to long term physical and mental health.

  • Get employee input

Before you put in all your effort, resources, and time – launching the wellness initiatives, it’s best to hear your employees out and ask for their feedback. Your employees are your customers for this program. Maybe some of the initiatives that you intended to take are not suitable for some and would receive minimal participation. 

Many employee wellness programs fail because the employees aren’t eager to participate, and that’s normal. Making sure that you keep employee will increase the odds.

  • Put an incentive plan in place

You are aware of the benefits that a program will provide your company. But all your employees may not be completely aware of the benefits for them. Educate and motivate them to participate. Studies have shown that companies that offer incentives to employees see a higher adoption and success rate.

The more people who participate in this new program, the more benefits you will see as an organisation. 

  • Get the approval of the management

It’s crucial that your entire leadership team is totally clued in the wellness program you’re set to launch before you launch or involve the rest of your employees. Allow your leadership in the company to understand all the benefits that your organisation will experience in terms of reduced turnover, morale, productivity, talent attraction, proven ROI increase, and so on. This has to be a top-down approach. 

Once your employees see that this is not just an HR or an individual initiative but a company-wide initiative, they will be more likely to participate to make this program a success.

Parting thoughts,

When you invest in wellness programs, you’ll see the results of your investment return to you. A happy and enthusiastic workforce will ensure better customer satisfaction, improved productivity, and an increase to your bottom line. 

Best Applications to Install in 2020


The year 2019 is about to end and preparations for the coming year are in full swing. This is the time of year when people are forming their New Year resolutions, getting rid of older things and replacing them with newer ones. This is also the perfect time to embrace several new bounties of technology. As you plan for the New Year, it would be a wise decision to invest in the correct apps that will help you in your new endeavors. 


But with so many apps available on the Google Play Store and iOS App Store, which ones do you install on your phone? Fret not because we are going to share the best apps to install on your phone in 2020. Each app serves a different purpose but they all have the same end goal; to make your life easier. Take a look at the best apps to install in 2020 and invest wisely. Do note that all the apps that we recommend are paid and may include in-app purchases. Before we begin our suggestions, it is our advice that you buy Fastest VPN as the app is a class apart when it comes to protecting your sensitive data and information. It is a high-speed VPN that is changing the entire online security and privacy landscape. 


Google Pay

If you are an Android user then Google Pay should be installed on your device (depending on what android device you own). The app offers the most convenient and easiest payment method for its users. It allows you to select any type of card from the wide range of listed banks that are provided. Additionally, it also offers you amazing rewards for each payment that you make. 


Features of the app

  • Simple and easy money transfer at the tip of your fingers.
  • Send and receive money through audio.
  • Pay any kind of utility bill: electricity, gas, water, property tax, insurance, etc.
  • A variety of payment options that include QR code, UPI name, bank details, and mobile numbers.
  • Earn rewards for every purchase that you make.


FilMiC Pro

FilMiC Pro is a filming app that is available on the iOS App Store. The app is a beneficial filming iPhone app for users that want something more than Apple’s camera. FilMiC Pro offers a variety of delightful options for video making and enables you to create flawless high definition videos.

It is the best video filming and editing app for iPhone users that are into video making and photography. Several videographers have used the app to create award-winning projects. These include: 


Unsane & High Flying Bird by Steven Soderbergh

Tangerine by Sean Baker

Detour by Michel Gondry

Snow Steam Iron by Zack Snyder

Three Minutes by Peter Chan

Olivia Wilde – No Love Like Yours

Claude Lelouch – The Best Years of a Life (Premiere Cannes 2019)

Features of the app:

  • Standard, manual and hybrid shooting modes. A shooting style for any skill level.
  • Apple Watch support for remote start/stop and live video preview.
  • Vertical and landscape shooting orientations.
  • Variable speed zoom.
  • Sync audio frame rates of 24, 25, 30, 48 50 and 60 fps.
  • High-speed frame rates of 60,120, 240 fps (hardware dependent).
  • Slow and fast motion FX.
  • Configurable time-lapse recording.
  • Tri-mode histogram, including waveform monitor. (A7 processor devices and newer)
  • Downsampling to multiple size/resolutions.
  • Customizable saved shooting presets.
  • Aspect ratio framing guide overlays.
  • Thirds guide for composition.
  • Image stabilization.
  • Support for FiLMiC Remote. FiLMiC Remote allows you to control an iOS device running FiLMiC Pro with a second device running FiLMiC Remote.



If you are an Andriod user that lives in India, UAE, or Lebanon and still hasn’t downloaded Zomato on your device, then you are missing out on all the delish food. Zomato is an online food ordering and delivery app that empowers you to discover different restaurants to order delicious food. The app lets you explore different restaurant menus, view pictures, read reviews, check out the ratings, and order food at the tap of your fingers. It’s a powerful app that every foodie should have on their Android phone. Even if you are not a foodie, you should still download the app because it gives you the freedom to order whatever you want and get delivered whenever and wherever you want.  


Features of the app:

  • Search easily for Restaurants, Cafes, Pubs, and Bars by location, cuisine (e.g. Chinese, Italian, Indian), name (e.g. Starbucks, Domino’s Pizza, Amaya).
  • Explore every restaurant in your city, including the ones near your current location, and use search filters to find the one that suits you best.
  • View menus, pictures, phone numbers, directions, user reviews, and all the other information you need to choose a restaurant for Dine Out, Food Delivery, Nightlife, or Takeaway.
  • Browse our theme-based curated lists to discover places for the best burgers, perfect date spots, or the top trending restaurants.
  • Rate and review restaurants you’ve been to, and share photos of your foodie moments directly from the app.
  • Maintain an easy reference list of your favorites or places you want to visit with Bookmarks.
  • Use the map view to explore restaurants around you, or draw a circle to search in a specific area.
  • Find and follow your friends to see where they’re eating and what they like.
  • Journal the restaurants you eat at using your Dineline.
  • In-app table booking (select locations) – you can view and book yourself a table at all partner restaurants.


Streaks Workout

Streaks Workout is a health and fitness app that’s available on the iOS App Store. The app offers you personalized workouts as per your needs and helps you get in shape without the need for a trainer. You can build custom workout routines and get an easy workout that lasts for only 6 minutes or get an intense workout session that lasts for 30 minutes. 

As you keep using the app, it creates a history log and helps you measure your daily and weekly progress to see how well you are reaching your fitness goals.


Features of the app:

  • 30 equipment-free exercises to choose from.
  • Create custom exercises.
  • 4 different workout lengths (approx. 6, 12, 18 or 30 minutes).
  • Create custom workouts.
  • Plays workout music (requires Apple Music subscription).
  • Saves workouts to the Health app.
  • View your workout history.
  • Syncs your data across iPhone, iPad, Apple Watch and Apple TV.



Now it’s time to brief you about the best app that protects your online security and privacy. This app is a new entrant in the VPN industry and is taking the market by a storm, thanks to its amazing features. Fortunately, this high-speed VPN app is available on both the iOS App Store and Google Play Store. This means that you can be an apple or Android user and still get maximum online protection on your device. Buy FastestVPN today and make your life easier by steering away from all the prying eyes. Take advantage of this high-speed VPN and experience online anonymity and privacy like never before. 


Features of the app:

  • 150+ servers worldwide. 
  • P2P-optimized.
  • High-speed VPN support.
  • AES 256-bit encryption.
  • Ad Blocker. 
  • Anti-Malware Protection.
  • NAT Firewall. 
  • 10 simultaneous connections.
  • 15-day money-back guarantee. 
  • 24/7 customer support.


The Takeaway

As 2020 approaches us it’s time that you install the apps that will prove to be beneficial in the coming year. The apps that we have highlighted above are all excellent additions in your arsenal. Since online privacy and security have become a sensitive matter. The high-speed VPN is just what you need to ensure that you always stay protected from sneaky third parties. You can visit their official website or go to the App Store/ Play Store to buy Fastest VPN for all your secure browsing needs.   

Best Ways to Track Employee Working Hours

Best Ways to Track Employee Working Hours

Employee productivity is decreasing day-by-day. Most of it is due to the distractions we face in our daily life. Among these distractions, the internet is the biggest one. Just a simple review of the latest movie can lead you down a rabbit hole of various issues ranging from song choice to mental illness.

The internet is easily available on our mobile phones. Even if a connection is not available, it still contains numerous offline apps that can easily divert your attention for hours. This means that we essentially carry around a pocket-sized distraction with us at all times.

No wonder employee productivity is becoming such a headache for employers. But where there’s a will, there’s a way. In this article, we’re going to talk about some of the best ways to track employee working hours.

Pen And Paper

Using a simple pen and paper seems like an outdated approach to track employees but many businesses still use it. They may eventually move to a shared spreadsheet in the future.

There’s no cost involved so companies who are short on money will find this method attractive. However, as small businesses grow, this method’s limitations will start to show. For example, who will be in charge of writing down the time. Is his/her writing understandable? Will the employees sign themselves in and out? It is safe to say that this system is full of loopholes and vulnerabilities.

Time Clocks

Employee time clocks are used by both large and small businesses but their popularity has decreased drastically due to computers. It’s quite simple to use. Each time an employee register at the clock, it records the date and time of the punch or swipe. There are various models to use. It all depends on the needs of a business.

These machines are relatively inexpensive but can be hard to maintain. They can also be abuse by employees.

Wall Mount Car Swipes

Wall-mounted card swipes can be viewed as the updated version of the punch card system. Here, instead of a timecard, employees use their ID to clock in and out. Data automatically transfers to a computer which calculates hours worked for employee attendance.

However, even the most basic system is expensive. After the initial cost, you also need to spend money on staff training, ongoing maintenance, and troubleshooting.

Employee Time Tracking Software

As the name suggests, a time tracking app helps users effectively track their time.

Effective time management apps can help people make deadlines, avoid getting stressed, improve their productivity & efficiency, and above all else, make extra time for themselves. They will also be able to maintain a work-life balance by keeping track of their time.

Make a list of features that you would like in your monitoring software and then search the market accordingly. Look into apps, like Stafftimer, that can improve business operations by providing time tracking and automatic time capture. They allow you to keep track of daily employee progression and send feedback through audio clips.

7 Effective Tactics for Getting More Business from Social Media

7 Effective Tactics for Getting More Business from Social Media

Do you ever have a curiosity about what the most powerful Social Networking tactic for your business is?

Getting results from societal networking marketing is becoming increasingly harder since the “noise” increases. In the United States alone, roughly 88 percent of organizations utilize social media for marketing goals. You can stick out and achieve your intended audience, although that’s quite a little lot of rivalry.

In this blog, I’m going to talk about seven social network marketing strategies that may improve your business in 2019, concurrently with useful tools that will assist you in putting together every one of the policies in this list.

1. Modify Your Content According to Specific Social Media Platform

Small business owners and digital marketers make the mistake of posting the same content through most of the social networks that they use. By doing so, the business fails in delivering the exceptional user experience media users are searching for from each platform. Each social media network focused on demographic and social user categories; hence, the results you want will not deliver by broadcasting the same kind of content on all platforms.

Users who utilize Instagram and Pinterest are more interested in content with a visual nature and are attracted to top-quality pics and images that tell your story. Assess which format will probably work best — and the key to success in this aspect is to tailor-fit your content to every distinct media platform.

2. Tell Stories in Place of Selling Stuff

While social networking is still a digital marketing tool, even using this platform to sell your products in front of users’ faces will bring more damage than good for business or your brand. People today love stories and be astounded using exciting features. They move to social networking sites to browse reports and find new things from stocks and uploads. You must discover how to tell a story first before you can sell stuff to use social media marketing effectively.

People can get curious about your brand as well as you whenever you tell stories new. They’d desire to find out more personal and therefore need to see, view, or read stories, pics, and videos about you. There’ll a time when their interest has become the ideal proportions for selling them stuff.

3. Experiment with Ads

Considering that content labeled as promotional is being actively concealed or circulated, brands have even more of an excuse to start experimenting with Facebook’s ad platform. Instead of being frozen out from the feeds of prospective customers advertising types such as adverts that are carousel might very well be your best option for becoming known.

4. Always Tag Influencers and Brands

Tagging the other users also is a good strategy for scoring greater exposure for the articles and work effectively on every social networking platform.

Much like how articles with Hashtags receive more involvement, tagged articles tend to bring in more attention. When it’s a big player in your industry or some body’s audience, you’re trying to tap in to; tactical tagging takes almost no time in your part.

5. Listen to Customers and Competitors on social media

When it comes to marketing, data has always been of utmost importance; because if you’d like to be successful in marketing, then you need to understand who you’re marketing to, what your competitors are around, and where your market is going. With this knowledge, you get the capability to produce marketing decisions and make much better marketing strategies.

The query is, how do you get this information for your social media tactic?

The answer is, by a social listening tool.

You can start by tracking the relevant conversations happening online, based on which your focus would be you can learn. First, you are going to require some computer software to help; a few of the many highest-rated societal listening tools that you may take to is Sentione.

It’s going to make it possible for one to track keywords across social networking along also with the web, perform market research, detect relevant influencers, and find out more about your audience.

6. Organize Contests and Promotional Events

One of the most effective strategies for networking generally is to receive your targeted audiences directly involved in activities. Other activities and conducting competitions are a means for soliciting their involvement and forcing their interests. You can be as creative as possible to maintain the form of contests it is possible to run but making use of the sharing and different viral components available in your social media can attract even more exposure for the brand or business as more and more online users combine.

7. Give Out Freebies

It is better to give than to get, the adage might state, and it works even if we’re discussing the digital world. The odds of them becoming loyal clients while your company exists can go much higher if you devote a great deal of free stuff regularly while giving proportions off your prices and other discounts may prove invaluable for your viewers.

Free stuff doesn’t mean that giving your most important services and products off. Freebies describe here the non-premium content, educational and applicable articles, white papers, free webinars videos, and a slew of other materials you can give out at no cost. Viewers receive the further you targeted those freebies, the longer they can get to know the value of your brand until such time that they transition into paying clients — that will be loyal for your business to the long haul.


There are lots of approaches you can take to social network marketing, but you should implement a mix of unique strategies to help increase your results and leave your competitors in the dust.

Because the best way to grow your media is to experimentation with new approaches, leverage data, analytics, and optimize your strategy.

Know Your Customer – Eliminating Fraud Rate with Kyc Fundamentals

Eliminating Fraud rate with KYC Fundamentals

With the advent of innovative technologies and solutions, the fraud rate is getting higher. Fraudsters find opportunities and loopholes in every new technology that is launched to serve some purpose. They exploit vulnerabilities in the system to find ways to fulfill their malicious desires. Most of the industries that are targeted by these fraudsters include the ones that run some financial system, for example, financial institutions, real estate, cryptocurrency service providers, insurance companies, etc. in addition to this, online platforms that include e-commerce industry, online gaming, the gambling industry and bank portals, etc.

Know Your Customer, that was just previously adopted by traditional institutions manually to identify onboarding identities is, now, need for all online platforms to process. The online fraud can be reduced with the help of a stringent Online KYC Process that identifies and verify each onboarding entity and eliminate a number of fo scams. A large number of fraudulent activities include identity theft, data breaches, online payment scams, money laundering, terrorist financing, and cyberattacks. The major reason that gives birth to these frauds is unauthorized access.

Especially, the companies holding sensitive user data are more prone to data breaches and identity theft. Stolen identities are used to create accounts on legitimate websites and perform malevolent transactions through stolen credit card information. This can be eliminated by verifying the entity every time it asks access to some online account, database or online services.

Replacing Traditional Verification methods with Digital Verification

Manual user verification in banks is a time-consuming process, requires more resources and human power to conduct KYC. Fintech and banking industry is revamping traditional verification norms with digital identity verification solutions that help organizations not only banks but other industries that deal with finance and user data to adopt them.

A streamlined verification process helps in identity verification within seconds in real-time. An online account opening has become efficient with digital and innovative solutions that are harnessed by various industries. To comply with the local regulatory authorities and to ensure security both at the user and administrator end, online know your customer is becoming vital.

Fundamentals of Know Your Customer

The basic process of KYC ensures its 3 fundamentals that are discussed below:

Customer Identification Program

Customer Identification Program (CID) is a process in which financial institutions need to verify the people who are supposed to conduct transactions through their platform. It serves the purpose of eliminating money laundering, terrorist financing and performing illegal transactions.

Customer Due Diligence

Customer Due Diligence (CDD) ensures identity verification and analyses the associated risks through an individual. This includes verification of identity against several criminal records to verify that identity is not involved in any criminal activity previously or currently.  CDD ensures screening of customer and identity verification checks through which an honest identity can be filtered out.

Enhanced Due Diligence

Know Your Customer includes Enhanced Due Diligence process that verifies identity against a number of sanction lists and databases of criminals and exposed personalities such as Politically Exposed Persons (PEPs). In this way, any illegal entity will jot be facilitated through the legitimate platform.

In case of any discrepancy in the adoption of the aforementioned methods, regulatory authorities are stringent to take actions that might include harsh penalties that could be harmful fo business reputation. To avoid fines and incidences of fraud, it is crucially important to comply with the requirements of relevant regulatory administration.

To conclude, industries that conduct the identity verification process include a screening of customers using know your customer services that conduct digital verification in real-time. This efficient verification process helps to reduce the fraud rate by eliminating the headache of manual verification through online Know Your Customer.

How to Maximize the Power of Social Media for E-Commerce

How to Maximize the Power of Social Media for E-Commerce 1

According to a 2007 research by Clarence Lee and Shirley Fung, businesses use social media in order to do the following:

  1. Gather information about their consumers
  2. Sell more products and services

Fast forward to today, and businesses leverage social media the same way. After all, social media do not only direct a user to a product, it also allows business owners to create a community around their brand.

In addition, there are now paid and unpaid ways on how you can promote your products on social media. That said, here are five things you can do to maximize the power of social media for your e-commerce business.

1. Start With Just a Few Channels

Before you dive into social media marketing, you need to consider which social channels to use to promote your e-commerce business. Doing so allows you to test the waters without spreading yourself too thin.

You can do this by understanding your target market well and checking out where your competitors are building their online presence. How to Maximize the Power of Social Media for E-Commerce 1

Understanding Your Target Market

First and foremost, you need to conduct demographic and psychographic research about your audience. That way, you can build a buyer persona for your business.

Your demographic analysis could be age, gender, location, educational background, and technical know-how of your target market. Psychographic analysis, on the other hand, deals with why a person would buy your product.

For example, you have an online store where you re-sell drills from famous manufacturers. Your customers’ demographics could be dads who are aged 35 – 45, living within the US, at least a high school graduate, and can somehow manage to buy stuff online.

Now, the question is why would they want to buy drills from you? Is it because their old one is broken and they are looking for something durable? Is it because a drill is an essential tool for their job? Or is it because they do a lot of DIY at home and their current project requires drilling?

Check Out Where Your Competitors Are

Another thing that can help you figure out which social media channel to use is to know where your competitors are.

Using our previous example, look for other online stores that sell drills. See if they are on Facebook, Twitter, YouTube, and the like. And then see how they are performing.

If your competitors are on Facebook, and yet not one of them is generating engagement, then that could mean that you should not be on Facebook.

If you see one of your competitors are sharing video tutorials, and they have plenty of subscribers, likes, views, and comments, then that could mean that you should do the same.

2. Run Social Media Ads

How to Maximize the Power of Social Media for E-Commerce 1

As mentioned earlier, there unpaid and paid ways to promote your business on social media. If you come across a Facebook post that says “Sponsored” then it means that it is a paid content.

Should you do the same thing for your e-commerce business? Yes!

For one, social media advertising allows you to target your customers based on their demographics and interests. There are also platforms like Facebook that allows you to re-target people who visited your site or interacted with your previous social media ad.

In fact, we always encourage our clients at Voy Media to install the Facebook pixel on their website. That way, they can measure, optimize, and build audiences for their Facebook ads campaign.

Each social media channel has its own step-by-step guide on how run an ad, but here is an overview:

  1. Determine your goal. Do you want to drive website traffic? Do you want your social media followers to call you? Do you want them to buy from you?
  2. Choose ad types and placements. Every social media platform can offer you different kinds of ad types depending on your goal. You can also choose where you would place your ads (e.g. newsfeed, IG stories, or on a YouTube video description).
  3. Set your audience parameters. It basically means configuring who can see your ads.
  4. Set your ad budget. The cool thing about social media ads is that you only pay when someone clicks or watches your ads after a certain period.
  5. Run and test your ads. That way, you will know whether your campaign is effective or not.

3. Create and Share Valuable Content

As Ron Dod, CMO of Visiture, would point out, “People aren’t going to like you on Facebook or follow you on Instagram just for nothing.”

Thus, aside from promoting your business and products, you need to create and share valuable content for your audience. These are content that can demonstrate your expertise in the industry where you belong, as well as showcase the benefits that your products can provide.

So, if you own an e-commerce business that sells drills, some content that you can create are YouTube videos demonstrating how to use the drills that you are selling. You can also publish video tutorials for a DIY project that requires drilling.

The key here is to not shove your sales page to your audience. They will buy if they need to, especially if you can give them a reason to do so.

Regardless, the content you produce on social media will enable you to be the first store that will come to your buyers’ minds should they need to buy a drill.

4. Engage With Your Audience

Despite using social media to promote your businesses and products, keep in mind that it is still a network. Meaning, people use social media to connect with their family and friends. Thus, you should do the same with your customers and audience.

In fact, Smart Insights data reveal that 63% of customers expect businesses to offer customer services via social media. In addition, 90% of social media users leverage the platform to connect with a brand.

This explains why you should also treat social media as a customer service channel. When you provide a positive social media experience to a customer, he or she is more likely to recommend your e-commerce business to his or her network. That’s one opportunity that you would not want to miss.

5. Embrace Social Media Influencers

Nowadays, more and more social media users are using their influence to promote a brand or a product. These people are called social media influencer. You can collaborate with them to help your e-commerce business grow.

However, do not just go for people with a lot of social media followers. Look for someone who is in your niche, and whos followers share the same interests are your target buyers. That way, you can maximize the benefits that you can reap from influencer marketing.

Sure, it is not always easy to measure how social media affects your business ROI, but that does not mean that you can skip it altogether. Keep in mind that if you cannot use social media in bringing in direct sales, you can still utilize it to retain customers and demonstrate your commitment to providing value to your customers’ lives.