Generating traffic to your fashion website or blog is imperative. Then, you need to know the nitty-gritty of Instagram, its tool, filters, and analytics to take your fashion business to the next level. Create high-definition Instagram photos and videos and integrate them into your site to drive loads of genuine traffic that converts.
Leverage Instagram’s visual content to connect with millions of users all over the world to drive user engagement. Today, the rate of engagement is much more on Instagram compared to the other social media platforms such as Facebook, Pinterest, LinkedIn, and the like. The big names in the fashion industry make the most out of Instagram photos, videos, insights, and shoppable posts to drive traffic to their fashion website.
According to an article published on https://www.forbes.com, powerful and consistent use of Instagram will help in popularizing brands, thus building lasting business relationships.
So what are you waiting for? Join the bandwagon and optimize your fashion blog through quality traffic generation with Instagram visuals and tools. Here are three ways to do so:
1. Spend time researching Instagram to master it
You gather knowledge about the photo-sharing platform, tools, insight, filters, vertical videos, and stories. Once you study and discover the best features and options of Instagram more, you can reap the maximum benefits out of its tools and features. Take some time out of your busy schedule to learn how you can leverage Instagram to back your fashion products displayed on your website.
Read more about Instagram for Business, Stories, Shoppable posts, and a host of other beneficial tools and options to promote your fashion website seamlessly. Use them to integrate spot highlights, fashion hacks, interesting news, and much more. You can study more on websites such as Stormlikes.com to learn how Instagram marketing works for businesses.
2. User-generated content
All buyers like to feel important and involved. Fashion brands mention their customers’ names to make them feel special. For example, if your buyer is wearing the best leather shoe bought from your fashion website and posts his selfie on Instagram, like and share his post to make him feel good.
User-generated content is often used by big shots in the fashion industry to make customers promote your fashion items among their family and friends. It will make your fashion website popular and people will come to know about your business and products. It is the easiest ways to garner more likes, comments, shares, and traffic to your website. Moreover, user-generated content has more engagement rates than standard or generic posts on Instagram.
3. Focus on paid Instagram ads
You can pick from three options when it comes to paid ads including video ads, carousels, and photo ads. As far as image and video ads are concerned, they are standard Instagram posts appearing natively in users’ feeds no matter whether they follow your fashion Instagram page or not. When you use carousels, they are same as photo ads letting potential buyers swipe to view more images. When more people click on these ads, it helps to drive traffic to your fashion website.
Instagram is a need for fashion brands, big or small because the industry often uses stunning visuals. Try these hacks to drive traffic to your website and generate sales.